ABOUT
Bad Tone Studios creates bold, girls-first stories about reclaiming the parts of ourselves we were taught to hide.
WHAT WE BELIEVE
Girlhood is messy, funny, emotional, strange and powerful. We believe girls should not have to become quieter, easier, nicer or less "complicated" in order to become the heroes of their own stories. Bad Tone exists to create characters who take up space and the stories that let them do so. Authenticity is not the lesson at the end of the story. It is the starting point.
how we build
CHARACTER → CONTENT → AFFINITY → COMMUNITY → FRANCHISE
We create original character IP built for the way young audiences discover stories today: through animation, YouTube-first storytelling, music, short-form content and platform-native experimentation.
We build audience connection first, then design worlds with the potential to expand across series, games, publishing, consumer products, music and experiences.
what we do
SHOWRUNNING
Expertise in guiding creative vision from concept to final cut, ensuring cohesive and compelling narratives across all episodes.
FRANCHISE ARCHITECTURE
Building expansive, multi-platform story worlds designed for long-term engagement and passionate fandoms.
AI-ASSISTED PRODUCTION
Leveraging the latest AI technologies to streamline workflows, enhance creative exploration, and deliver high-quality visuals efficiently.
AUDIENCE/PLATFORM STRATEGY
Developing platform-native programming, audience growth strategies and digital ecosystems that turn viewers into communities.
CHANGE your TONE
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