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ORIGINAL WORLDS. PROVEN CREATIVE LEADERSHIP.

Explore Bad Tone Studios’ original animated kids and family slate, alongside selected projects led by former Barbie senior creative executive Alexandra Houck across character development, showrunning, music, and global campaigns.

ORIGINAL IP SELECTED WORK AWARDS
// BAD TONE ORIGINAL IP

ORIGINAL SHOWS. FROM CONCEPT TO SCREEN.

Alexandra Houck is the creator of Cat and French Fry, Pixel Babes, and The Lost & Found Society. Her work spans each property’s concept, characters, world, visual identity, story direction, and music. She independently produced and edited the animated materials presented here using AI-enabled animation workflows she designed.

CAT AND FRENCH FRY

KIDS 4–7 | ANIMATED KIDS COMEDY

Best friends. Bad ideas. Great vibes.

Inventor Cat and adventure-obsessed French Fry turn everyday curiosity and questionable inventions into joyful micro-adventures in Chicken Switch—with lovable friends and one determined Robot Bunny.

2.5K subscribers · 118K+ views · ~80% average percentage viewed

AVAILABLE ON YOUTUBE ↗

PIXEL BABES

GIRLS 8–11 | ANIMATED COMEDY-ADVENTURE

When they stop editing themselves, they rewrite the game.

Three sixth-grade best friends secretly transform the world’s biggest digital game, becoming viral creators while hiding their identities and navigating middle-school drama.

Trailer available · Series framework developed

IN DEVELOPMENT EXPLORE THE SHOW ↗

THE LOST & FOUND SOCIETY

GIRLS 9–12 | ANIMATED MYSTERY-ADVENTURE

Times change. Seventh grade doesn’t.

Three seventh-grade girls discover lost objects that transport them into girls’ lives from the past, uncovering forgotten stories and unexpected truths about themselves.

Trailer available · Series framework developed

IN DEVELOPMENT EXPLORE THE SHOW ↗

INTERESTED IN THE SLATE?

Contact Bad Tone Studios to discuss acquisition, co-production, financing, distribution, or strategic licensing, and request materials for a specific show.

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// SELECTED WORK LED BY ALEXANDRA HOUCK

FROM CREATIVE VISION TO AUDIENCE AND BUSINESS IMPACT.

Before founding Bad Tone Studios, Alexandra Houck led creative development and showrunning for Barbie and Mattel’s Dolls portfolio and produced campaigns for globally recognized entertainment brands. These projects demonstrate her creative leadership and execution in collaboration with internal teams and production partners.

01 / CHARACTER DEVELOPMENT & FRANCHISE LAUNCH

BARBIE DREAM BESTIES

FROM ORIGINAL CHARACTER TO RETAIL PRODUCT.

Alexandra built and launched a character-driven franchise spanning two narrative seasons and eight original music videos. The work connected series storytelling, original music, global marketing, and consumer products—including Zia’s evolution from an original character into a Barbie doll at retail.

ALEXANDRA’S ROLE

Showrunner and creative lead across series architecture, creative and visual development, music production, and video direction. Led cross-functional alignment across animation, product development, brand, and distribution.

SELECTED RESULTS
  • Delivered 13% year-over-year growth with 73% fewer uploads.
  • “I’ve Got the Look” surpassed 10 million views.
  • Content and music translated into 15 languages.
  • Shorty Awards People’s Award recognition.
  • Original character development translated into retail product.
VIEW MUSIC VIDEOS ↗ SEE THE ZIA DOLL ↗
BARBIE DREAM BESTIES — SELECTED WORK
VIEW MORE WORK ↗
02 / SERIES FORMAT & AUDIENCE ENGAGEMENT

MONSTER HIGH

CHARACTER STORIES. ORIGINAL MUSIC. REPEATABLE IMPACT.

Alexandra created and launched the narrative music video format for Monster High’s relaunch, combining character-driven stories with original songs. The format was adopted company-wide, establishing a repeatable model for franchise storytelling and audience engagement.

ALEXANDRA’S ROLE

Showrunner and creative lead across series architecture, creative and visual development, music production, and video direction. Led cross-functional alignment across animation, product development, brand, and distribution.

SELECTED RESULTS
  • Created six of the channel’s Top 25 most-viewed videos of all time across 6,500+ uploads, ranking #3, #4, #8, #13, #23, and #24.
  • Delivered Top 1% performance across the channel’s video library.
  • Reached 10× benchmark views within the first 24 hours of launch.
  • Jinafire Music Video: Silver Telly Award — Films & Shorts.
  • Skelita Celebrates Día de Muertos: Silver Telly Award — Social Video / Diversity, Equity & Inclusion.
  • “Sparked to Life” featuring Frankie Stein: Gold AVA Award — Short Form Web Video / Music, and Romics Best Song recognition.
WATCH THE FULL PLAYLIST ↗
MONSTER HIGH — SELECTED WORK
VIEW MORE WORK ↗
03 / BRAND STORYTELLING & CAMPAIGN PRODUCTION

DISNEY: ANDY’S NIGHT

FROM BRAND EXPERIENCE TO THE BIG SCREEN.

Alexandra worked with Disney’s internal creative and production teams to produce Andy’s Night, an exclusive video supporting the launch of Toy Story Land at Walt Disney World. The finished video was shown in movie theaters nationwide.

ALEXANDRA’S ROLE

Senior Creative Producer for the campaign supporting the launch of Toy Story Land at Walt Disney World.

WATCH THE CAMPAIGN ↗
DISNEY — ANDY’S NIGHT
VIEW MORE WORK ↗

CREATIVE LEADERSHIP FOR YOUR NEXT PROJECT.

Need creative development, showrunning, production leadership, or franchise strategy for your next project?

DISCUSS CREATIVE SERVICES →
// SELECTED AWARDS

WORK RECOGNIZED ACROSS SERIES, MUSIC, AND BRAND STORYTELLING.

Alexandra’s work has received 17 industry awards. Selected recognition includes:

  • 2025 · TELLY GOLD Disney Frozen Winter Festival Brand Partnership
  • 2025 · SHORTY PEOPLE’S AWARD Barbie Dream Besties Digital Campaign
  • 2024 · TELLY GOLD Barbie Dreamhouse Song featuring A for Adley Social Video / Music
  • 2024 · TELLY SILVER Skelita Celebrates Día de Muertos Social Video / Diversity, Equity & Inclusion
  • 2023 · AVA GOLD Barbie Team Fashion Long Form Video / Video Series
  • 2022 · COMMUNICATOR WINNER Barbie Dreamworld Best Animated Series
  • 2021 · TELLY GOLD Enchantimals Sunny Savanna Animated Series
VIEW ALL AWARDS ↗

READY TO CHANGE YOUR TONE?

Looking for your next original show or creative leadership for a project, series, or slate? Let’s talk.

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