SERVICES

verifiedA CREATIVE DEVELOPMENT & ORIGINAL IP STUDIO

bolt THE BAD TONE APPROACH

BIG IDEAS NEED MORE THAN PRODUCTION.
THEY NEED A POINT OF VIEW.

crisis_alert THE BAD TONE APPROACH

Bad Tone partners with studios, brands, and IP owners to develop character-driven entertainment built for how audiences actually watch today, from the first idea through launch and franchise growth.

Led by former Barbie senior creative executive Alexandra Houck, Bad Tone brings senior-level creative development, digital-first audience expertise, franchise thinking, and emerging production technology to projects on a flexible, project or fractional basis.

// CAPABILITIES & ENGAGEMENTS

WHAT WE DO

Flexible, high-impact creative leadership structured for modern entertainment development.

auto_awesome 01 / DEVELOPMENT

End-to-End Development

ORIGINAL IP & CREATIVE DEVELOPMENT

Concept development, format creation, character and world building, series development, pitch decks, bibles, scripts, sizzles, proof-of-concept development, and showrunning support from development through production.

military_tech 02 / LEADERSHIP

Senior Headcount On Demand

FRACTIONAL CREATIVE EXECUTIVE

Senior creative leadership without the full-time headcount. Development oversight, showrunning, current-series support, creative notes, creator management, client-facing leadership, vendor management, and executive producing support.

smart_display 03 / PLATFORMS

Platform-Native Growth

YOUTUBE & DIGITAL-FIRST CONTENT STRATEGY

Formats designed for digital audiences, including YouTube series, shorts, channel strategy, recurring programming, audience-informed creative development, and pathways from digital content into larger franchises.

public 04 / EXPANSION

Transmedia & IP Architecture

FRANCHISE & BRAND STORYTELLING

Turning characters and content into expandable worlds. Creative strategy across entertainment, music, publishing, consumer products, experiences, and other franchise extensions.

memory 05 / INNOVATION

Next-Gen Tooling

AI-ENABLED CREATIVE DEVELOPMENT & PRODUCTION

Using emerging tools to accelerate visual development, concepting, previs, proof-of-concept creation, and production experimentation — while keeping creative leadership and storytelling at the center.

ORIGINAL WORLDS. STRONG CHARACTERS. NO BEIGE IDEAS.

READY TO CHANGE YOUR TONE?

Need senior creative firepower for a project, pitch, slate, or franchise? Let’s work together.

CONTACT

BIG IDEAS NEED MORE THAN PRODUCTION. THEY NEED A POINT OF VIEW.